Global Profit Center

Seth Godin’s Blog

• Getting the joke September 18, 2020
  “But why is this important?” When we encounter a fashion, a film or some other cultural artifact that the critical establishment has celebrated, it’s easy to not understand it. Taste, after all, is unevenly distributed. But you don’t have to like something to understand why someone else thought it was important. To move the culture […]
  Seth Godin
• Questions for the founder September 17, 2020
  A friend shared a new business idea with me yesterday. Some business model questions came to mind, asked here rhetorically. If you get them right, everything else is easier: How will you get new paying customers? Why will your paying customers tell their friends and colleagues? Will this business work at a scale that you […]
  Seth Godin
• The absurdity of a Scrabble hierarchy September 16, 2020
  People who are very good at Scrabble are not more kind, better judges of character, more facile with soft skills, better long-term thinkers, more fun at parties or much of anything except good at Scrabble. Of course we don’t decide on who should have positions of authority or who should be trusted based on their […]
  Seth Godin
• Are you a marketer? September 15, 2020
  Do you try to persuade people of your point of view? Do you interact with customers? (Or patients, subscribers, fans or citizens)… Are you a designer? Would life be easier if your boss understood you better? Is there a policy you’d like to change or a candidate you’d like to help elect? Are you hoping […]
  Seth Godin
• Bad choices September 14, 2020
  If made freely, a choice feels like the right thing at the time. But we realize it was a mistake later, once the moment passes. We don’t know now what we learned in the future. Bad choices can be caused by: Poor information Shoddy analysis (including cognitive glitches and reliance on sunk costs) Peer pressure […]
  Seth Godin
• “Taking” lessons September 13, 2020
  What an accurate and horrible term. It’s hard to imagine that most people would look forward to taking lessons. In the piano or arithmetic or anything else. You take medicine. You take your punishment. It’s unwanted but grudgingly accepted. The term gives away the intent behind it. Learning is different. Learning is something we get […]
  Seth Godin
• In support of the hard-working teacher September 12, 2020
  Sometimes I talk about the education-industrial complex on this blog, rarely with kindness. I captured much of that in Stop Stealing Dreams. Readers will see that not once have I criticized a hard-working teacher who meant well. That’s because it’s the bureaucratic industrial system that’s at fault here, not the teachers. Now more than ever, […]
  Seth Godin
• The honest mistake vs. the intentional act September 11, 2020
  Even though the harm may be the same, we’re much more likely to move on from an acknowledged accidental mistake. Is it because we know that we’ve made honest mistakes ourselves, and the act of forgiving the other person is a way of forgiving ourselves? Or is it because it feels more random and less […]
  Seth Godin
• “Because” vs. “and” September 10, 2020
  The way you’re feeling… is it because of something that’s going on around you? Or are you simply feeling something and there’s a situation? One way to determine the difference: Has this situation ever happened without you (or anyone, for that matter) feeling the way you’re feeling? [to pick an outdated example, one that someday […]
  Seth Godin
• Who is good at discovery? September 9, 2020
  Apple has carefully guarded the podcast directory, persuading podcasters that ‘winning’ here is the shortcut to building a popular podcast. But they’re terrible at introducing podcasts to new listeners, terrible at developing a point of view that enables the industry to thrive or even grow. Compare this to Netflix. They’re terrific at surfacing content and […]
  Seth Godin