Global Profit Center

Seth Godin’s Blog

• Applying effort May 30, 2020
  How will you spend your resources? If you want to open a can of tomato juice, you can squeeze the sides of the can as hard as you can, for as long as you can, but it’s unlikely to open. You can also focus all of your energy on a very tiny point and perhaps, […]
  Seth Godin
• Leaky roofs May 29, 2020
  In many situations, a leaky roof is worse than no roof at all. If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them. Promising us a roof and then breaking that promise might be worse […]
  Seth Godin
• Three paths for a soloist May 28, 2020
  Consider one of three paths. Which works for you? Honor the noise in your head. Make the work you believe you were born to make. Create things you can visualize but haven’t seen yet. Do it without regard for critics, the market or the math of it all. It’s your handiwork. Embrace your market. Make […]
  Seth Godin
• Dancing with tools May 27, 2020
  How good are you at Google Sheets? Can you write a query? A filter? Do you know how to install add-on tools to trim extra cells or create a mail merge? If you wanted to learn those things, do you know how to find out how? It’s an interesting litmus test. Sheets is free. It’s […]
  Seth Godin
• Your defining moment May 26, 2020
  It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made. It turns out, that’s not how it works. Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces […]
  Seth Godin
• Craftspeople and time May 25, 2020
  Tell us when you’re going to finish. Tell us if you fall behind. Don’t make us ask. It’s difficult for a small organization or a dedicated craftsperson to run an operation as punctually as a large bureaucracy. After all, the bureaucracy exists mainly to be sure that deadlines are honored and variances are not exceeded. […]
  Seth Godin
• A small business isn’t simply a little version of a big business May 24, 2020
  Fewer meetings, fewer resources, fewer constraints. The biggest advantage that a small business has is that the owner can look customers in the eye. And vice versa. Instead of policies, groupthink and leverage, the way forward for a small business might be the very thing that fueled you in the start: find out what people […]
  Seth Godin
• A community of practice May 23, 2020
  Learning happens mostly outside the classroom. Learning is the difficult work of experiencing incompetence on our way to mastery. And learning opens the door to identity. When someone says, “I am a nurse”, they’ve taken their learning and certification, combined it with their livelihood and announced it as their identity. And this all happens from […]
  Seth Godin
• Waiting and worrying May 22, 2020
  It’s easy for us to choose to worry. The world is upside down, the slog continues, a tragedy unevenly but widely distributed. Worry takes a lot of effort. And worry, unlike focus, learning or action, accomplishes nothing of value. And, at the same time, due to the time-horizon of the pandemic, it’s also tempting for […]
  Seth Godin
• Smart-adjacent May 21, 2020
  You may have seen the miracle sudoku video that spread this week–a good sort of virus, one based on an idea. About half a million people have watched Simon spend nearly half an hour solving a puzzle. No anger, no violence, no innuendo. Merely applied thinking about numbers. How did it spread? There are millions […]
  Seth Godin