With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious.
I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business.
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.
TikTok is set to be banned from Android and iOS app stores in the US on Sunday, with full restrictions to follow on November 12.The post TikTok Banned in United States As of Sunday via @MattGSouthern appeared first on Search Engine Journal.
This week on Marketing O'Clock, in-market audiences are now compatible with Google Shopping, Oracle and TikTok are closer to reaching a deal, and more.The post In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Website crawls are important for maintaining strong technical SEO. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence.The post How Often Should You Perform Technical Website Crawls for SEO? via @lefelstein appeared first on Search Engine Journal.
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.The post How to Maximize Your Search & Social Audience Expansion via @joshuacmccoy appeared first on Search Engine Journal.
Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients.The post 6 Enterprise SEO Strategies & Tactics That Really Work via @wburton27 appeared first on Search Engine Journal.
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger.The post Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern appeared first on Search Engine Journal.
Want to create or present amazing webinars? Here are 41 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed.The post The Ultimate Guide to Webinars: 41 Tips for Successful Webinars via @MrDannyGoodwin appeared first on Search Engine Journal.
Learn key insights that will help you understand how the algorithms of Instagram, YouTube, TikTok, Twitter, and Facebook work.The post How Do Social Media Algorithms Work? via @gregjarboe appeared first on Search Engine Journal.
Starting in November, Googlebot will support crawling over HTTP/2 for some websites. HTTP/2 is the next major revision of HTTP.The post Googlebot Starting to Crawl Sites Over HTTP/2 via @MattGSouthern appeared first on Search Engine Journal.
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.The post Remarketing vs. Retargeting: Are They The Same Thing? via @SusanEDub appeared first on Search Engine Journal.
“But why is this important?” When we encounter a fashion, a film or some other cultural artifact that the critical establishment has celebrated, it’s easy to not understand it. Taste, after all, is unevenly distributed. But you don’t have to like something to understand why someone else thought it was important. To move the culture […]
A friend shared a new business idea with me yesterday. Some business model questions came to mind, asked here rhetorically. If you get them right, everything else is easier: How will you get new paying customers? Why will your paying customers tell their friends and colleagues? Will this business work at a scale that you […]
People who are very good at Scrabble are not more kind, better judges of character, more facile with soft skills, better long-term thinkers, more fun at parties or much of anything except good at Scrabble. Of course we don’t decide on who should have positions of authority or who should be trusted based on their […]
Do you try to persuade people of your point of view? Do you interact with customers? (Or patients, subscribers, fans or citizens)… Are you a designer? Would life be easier if your boss understood you better? Is there a policy you’d like to change or a candidate you’d like to help elect? Are you hoping […]
If made freely, a choice feels like the right thing at the time. But we realize it was a mistake later, once the moment passes. We don’t know now what we learned in the future. Bad choices can be caused by: Poor information Shoddy analysis (including cognitive glitches and reliance on sunk costs) Peer pressure […]
What an accurate and horrible term. It’s hard to imagine that most people would look forward to taking lessons. In the piano or arithmetic or anything else. You take medicine. You take your punishment. It’s unwanted but grudgingly accepted. The term gives away the intent behind it. Learning is different. Learning is something we get […]
Sometimes I talk about the education-industrial complex on this blog, rarely with kindness. I captured much of that in Stop Stealing Dreams. Readers will see that not once have I criticized a hard-working teacher who meant well. That’s because it’s the bureaucratic industrial system that’s at fault here, not the teachers. Now more than ever, […]
Even though the harm may be the same, we’re much more likely to move on from an acknowledged accidental mistake. Is it because we know that we’ve made honest mistakes ourselves, and the act of forgiving the other person is a way of forgiving ourselves? Or is it because it feels more random and less […]
The way you’re feeling… is it because of something that’s going on around you? Or are you simply feeling something and there’s a situation? One way to determine the difference: Has this situation ever happened without you (or anyone, for that matter) feeling the way you’re feeling? [to pick an outdated example, one that someday […]
Apple has carefully guarded the podcast directory, persuading podcasters that ‘winning’ here is the shortcut to building a popular podcast. But they’re terrible at introducing podcasts to new listeners, terrible at developing a point of view that enables the industry to thrive or even grow. Compare this to Netflix. They’re terrific at surfacing content and […]