Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for […]
In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.
When I was in grade school, Valentine's Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of […]
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
When Charlie Jabaley, co-founder of the artist management and marketing firm Street Execs, released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.
Here's how you can make your SEO agency's operational dashboard more actionable and better manage client accounts.The post The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor appeared first on Search Engine Journal.
Here's how to master the right content marketing skills to achieve results and ROI.The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy.The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal.
Join our next live webinar and discover how you can recover traffic lost to zero-click searches.The post Google’s Hogging Half Your Traffic: How to Get it Back [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Here are some fun facts about Snapchat that should convince you to use it to attract Gen Zs.The post 25 Surprising Facts You Didn’t Know About Snapchat via @JuliaEMcCoy appeared first on Search Engine Journal.
This week on Marketing O'Clock, we're talking about the new requirements for Google Partners and other digital marketing news.The post Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
Let's get to know seven "digital marketing" couples and how they share professional space with their respective partners.The post Work, Love & Family: How 7 Marketing Couples Balance It All via @beanstalk appeared first on Search Engine Journal.
If you hand an electronics engineer an amplifier, she can take it apart and tell you what it is capable of doing, without reading the manual or seeing an ad for it. If you show a civil engineer the plans for a bridge, he can figure out how heavy a truck could drive over it, […]
When a pop band goes on the road to promote a hit record, they’re almost certainly re-singing a version of their work that matches what the fan expects to hear, not the daring, original work that they actually might feel like playing that night. And when, twenty years later, they go on a reunion tour, […]
Draw a perfect circle. Use a compass or a plotter. Now, zoom in. If you zoom in close enough, you’ll discover that it’s not a perfect circle at all. In fact, anything we create, at close enough magnification, isn’t perfect. It’s foolish to wait until you’ve made something that’s perfect, because you never will. The […]
Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule. It means that if another kid comes along, you need to include them in your game. That’s it. It changes everything. It puts an emphasis on connection, not exclusivity. It changes the dynamics of belonging. It weaves together a […]
When you’re beginning a new engagement, a new job, a new partnership, it might be worth agreeing on a list in advance. You don’t have to include all of these, and you don’t have to agree with them (because you can always take the other side) but here are some to start with: We always […]
All of us are on borrowed time. There are no refunds and there are no guarantees. At some point, the only time you’ll have to worry about is the time you’ve wasted. Coming soon: The Podcast Fellowship is coming back. It’s helped more than a thousand people find a voice. Sign up here for […]
“I’m doing this meaningless/damaging/banal work because that’s what the client wants.” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get teens hooked on smoking. The teacher who blames the curriculum for the boring classroom experience because […]
Name a brand of sneaker. Name a flavor of ice cream. Name a dead rock star. If you came up with answers like Nike, Chocolate or Prince, you’re not alone. This is unaided awareness, the ability to name a member of a category without having to choose from a list. It’s tempting to want to […]
*No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is […]
For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies […]