In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear […]
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools.The post Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern appeared first on Search Engine Journal.
The Marketing O'Clock team discusses Google's announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and moreThe post Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.The post Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster appeared first on Search Engine Journal.
The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here's why you should keep creating content now and beyond.The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal.
Hreflang is commonly misinterpreted and misunderstood. Let's uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.The post Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @motokohunt appeared first on Search Engine Journal.
Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total.The post Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern appeared first on Search Engine Journal.
Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured.The post Google’s ‘Top Stories’ to Show More Than Just AMP Pages via @MattGSouthern appeared first on Search Engine Journal.
Google is introducing a new ranking signal that combines Core Web Vitals with existing signals to better evaluate the quality of a user’s experience.The post Google’s Core Web Vitals to Become Ranking Signals via @MattGSouthern appeared first on Search Engine Journal.
From easy-to-update GitHub Pages to tools that simplify collaboration across large organizations, here are some ways GitHub can support enterprise SEO.The post How to Use GitHub for Enterprise SEO via @SEOGoddess appeared first on Search Engine Journal.
How will you spend your resources? If you want to open a can of tomato juice, you can squeeze the sides of the can as hard as you can, for as long as you can, but it’s unlikely to open. You can also focus all of your energy on a very tiny point and perhaps, […]
In many situations, a leaky roof is worse than no roof at all. If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them. Promising us a roof and then breaking that promise might be worse […]
Consider one of three paths. Which works for you? Honor the noise in your head. Make the work you believe you were born to make. Create things you can visualize but haven’t seen yet. Do it without regard for critics, the market or the math of it all. It’s your handiwork. Embrace your market. Make […]
How good are you at Google Sheets? Can you write a query? A filter? Do you know how to install add-on tools to trim extra cells or create a mail merge? If you wanted to learn those things, do you know how to find out how? It’s an interesting litmus test. Sheets is free. It’s […]
It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made. It turns out, that’s not how it works. Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces […]
Tell us when you’re going to finish. Tell us if you fall behind. Don’t make us ask. It’s difficult for a small organization or a dedicated craftsperson to run an operation as punctually as a large bureaucracy. After all, the bureaucracy exists mainly to be sure that deadlines are honored and variances are not exceeded. […]
Fewer meetings, fewer resources, fewer constraints. The biggest advantage that a small business has is that the owner can look customers in the eye. And vice versa. Instead of policies, groupthink and leverage, the way forward for a small business might be the very thing that fueled you in the start: find out what people […]
Learning happens mostly outside the classroom. Learning is the difficult work of experiencing incompetence on our way to mastery. And learning opens the door to identity. When someone says, “I am a nurse”, they’ve taken their learning and certification, combined it with their livelihood and announced it as their identity. And this all happens from […]
It’s easy for us to choose to worry. The world is upside down, the slog continues, a tragedy unevenly but widely distributed. Worry takes a lot of effort. And worry, unlike focus, learning or action, accomplishes nothing of value. And, at the same time, due to the time-horizon of the pandemic, it’s also tempting for […]
You may have seen the miracle sudoku video that spread this week–a good sort of virus, one based on an idea. About half a million people have watched Simon spend nearly half an hour solving a puzzle. No anger, no violence, no innuendo. Merely applied thinking about numbers. How did it spread? There are millions […]