As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you […]
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the […]
The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse […]
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park […]
Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for […]
Blogging is a leading marketing method for lawyers. Here's what law firms can do to publish engaging, SEO-friendly content.The post How to Create an SEO Law Firm Blogging Strategy appeared first on Search Engine Journal.
Study shows 60% of SaaS blog posts are NOT unique. Discover how to harness your stolen content for better SEO performance.The post 60% of SaaS Blog Content Appears Elsewhere Online: Study appeared first on Search Engine Journal.
This week on Marketing O'Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.The post Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News appeared first on Search Engine Journal.
Losing cookies may impact SEO. Here's how content as the new cookie might help brands better understand user needs in a cookieless world.The post SEO’s Place in a Cookieless Web: Is Content the New Cookie? appeared first on Search Engine Journal.
Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates).The post 13 Tips for Writing Product Descriptions That Convert appeared first on Search Engine Journal.
Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.The post SEO Cost Calculator: How Much Should You Budget for SEO Services? appeared first on Search Engine Journal.
Twitter takes first steps toward becoming a content platform by allowing journalists, creators and others to receive tips from their followersThe post Twitter Announces Way to Make Money Called Tip Jar appeared first on Search Engine Journal.
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate.The post Facebook & Instagram Updated With New Messaging Features appeared first on Search Engine Journal.
In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live. Hi everybody. This is Loren Baker, founder of […]
It might be the best way to save someone in distress. But it doesn’t scale. You can only offer this sort of lifesaving intervention to one person at a time. Often, we get stuck because we try to take our useful local magic and somehow make it for everyone. Perhaps we’ll need a different approach […]
A general malaise is not new. Sociologists have been writing about it since the Second World War. Today, of course, the malaise isn’t simply general, it’s also specific. There’s too much pain and disconnection and uncertainty in the world. And yet, there are technological marvels, new opportunities and many people who have enough resources to […]
Rarely talked about, and the heart of marketing and more than that, of culture. We can’t possibly know precisely what’s inside the book or the box or the bottle before we buy it for the first time. We take meds or go to the movies in anticipation of an outcome, and we give the producer […]
Meteorologists on TV spend most of their time talking about how the weather is right now, right outside. And progress for TV weather often looks like more accurate reporting of the current precipitation, temperature and windspeed, along with nicer graphics. That’s not the same as actually predicting what the weather will be tomorrow. We can […]
It pays to know what something is for. It helps us figure out how to do it better, how to allocate resources and how to know when we’re done. Much of what we build or invest in is complicated. It serves multiple purposes, has to please many constituents and has competing priorities. So the question: […]
No one wants to be hustled. To be pitched and pushed and most of all, pressured into buying something. Hustle culture has been around for a long time, but the internet–and new forms of it in particular–seems to amplify the feeling. Three elements of hustle stand out for me: The reality of what’s on offer […]
Possibility has a flipside. We need possibility to do our best work. To believe that it might work. To understand that if we do our best work and bring our full selves to the project, we have a shot at achieving our goal. Hope is fuel. Perhaps we’ll make the sale, be admitted, create a […]
Organized sports, particularly for school-age kids, present a real challenge. The results are easily measured and are on just one axis. Points scored. Winning vs. losing. If we teach a child to identify with the outcomes in this way, we might create arrogance. If you win, after all, you must be better than the others. […]
Who we are isn’t the same thing as what we do. But sometimes, what we do can change who we are. Our identity describes the person we see in the mirror, the groups we identify with, the version of ourselves (and reality) that we come back to over and over. “I’m not a writer,” or […]
A mass noun is one that doesn’t take an S when we have more. “Butter” and “Information” are both uncountable in use, because when we only have only one unit of butter (or information) we use the same word as if we have four or six units. Butter is butter. Uncountable words are understandably difficult […]