On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether.
In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm.
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform.
In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.
There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. […]
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that […]
When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.The post LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern appeared first on Search Engine Journal.
Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy.The post Google Introduces Price Drop Rich Result via @martinibuster appeared first on Search Engine Journal.
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.The post YouTube Counts Views For Shorts Like Regular Videos via @MattGSouthern appeared first on Search Engine Journal.
Could Google stop making search available in Australia? Google warns that could happen if a new law, forcing them to pay for news content, passes.The post Will Australia Have to Live Without Google Search? via @RebekahDunne appeared first on Search Engine Journal.
On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel. New Data Examines The Impact […]
Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for.The post Google Redesigns Mobile Search Results via @MattGSouthern appeared first on Search Engine Journal.
This year is not the year for the usual New Year's resolutions. Read about the resolutions of some notable SEO industry experts here.The post Enough With The B.S. Resolutions: In 2021 We Optimize Them via @stephanbajaio appeared first on Search Engine Journal.
The new Account Issues section quietly rolled out during a week where many feel Facebook's own lack of quality is brazenly showing.The post Facebook Updates Account Quality In the Midst of Its Own Failures via @SusanEDub appeared first on Search Engine Journal.
There’s no need to reinvent the wheel. Check out awesome social media campaigns from 2020 for insight and inspiration for your campaigns in 2021.The post What 2020’s Best Social Media Campaigns Teach Us for 2021 via @brentcsutoras appeared first on Search Engine Journal.
What’s the difference between high-quality links and low-quality links? Learn where to look for high-quality links to your site and which sites to avoid.The post High-Quality Links vs. Low-Quality Links: What’s the Difference? via @HelenPollitt1 appeared first on Search Engine Journal.
A friend left her phone near me. Over the next half hour, it pinged and chirped. I felt myself getting anxious and a little antsy… These were not pings for me, not on my phone. They weren’t sounds that my phone even makes. It doesn’t matter. The training has been going on for years. We’re […]
It’s probably not completely original. It’s probably not breathtaking in scope. It’s probably not immediately popular. But… it’s definitely worth pursuing, consistently and persistently for years and years. If you care. If it’s generous and helpful and worth the journey. All the big ideas that made a difference follow this pattern.
We can choose to commit to a recursive and infinite path that elegantly creates more of the same. We can choose possibility. We can choose connection. We can choose optimism. We can choose justice. We can choose kindness. We can choose resilience. And we can decide to take responsibility. Each leads to more of the […]
Everyone who wants to be busy is busy. But not everyone is productive. Busy is simply a series of choices about how to spend the next minute. Productive requires skill, persistence and good judgment. Productive means that you have created something of value. Perhaps your self-created busy-ness is causing you to be less productive.
It means two things: In high-quality manufacturing, producing to tolerance means that all the parts are as identical as possible. Getting the tolerances precise permits cars to be made more reliably, and for production to run more effectively. In human beings, tolerance creates resilience. Tolerance of different abilities and preferences makes it easy to work […]
The purpose of marketing is to cause change. If we’re trying to build a movement, raise money for a non-profit, sell a product, change lifestyles, build community–these are all marketing activities that exist to change the way people act. The project usually begins with clarity. The cause is just, the harm is real, the product […]
There is the kindness of ‘please’ and ‘thank you.’ And the kindness of “I was wrong, I’m sorry.” The small kindnesses that smooth our interactions and help other people feel as though you’re aware of them. These don’t cost us much, in fact, in most settings, engaging with kindness is an essential part of connection, […]
There are bosses, customers and partners who will never be happy. And sometimes, despite the futility, we work to please them anyway. Because that can be a compass. It can help us do the work that will satisfy others (or ourselves). It can also be a trap, an endless treadmill of disappointment that leads nowhere […]
Some days, we wake up with optimism and possibility… we’re able to find more reserves, connect better and do more generous work. That might be because the outside world has handed us good news and opportunities, or it might be because the chemicals in our brain are particularly aligned… I think it’s fair to assert […]
All forward motion disappoints someone. If you serve one audience, you’ve let another down. One focus means that something else got ignored. If you create something scarce, someone won’t get their hands on it. The very act of creation means that it won’t be the ideal solution for everyone. On the other hand, with certainty, […]