Global Profit Center

Seth Godin’s Blog

• Mouth to mouth resuscitation May 8, 2021
  It might be the best way to save someone in distress. But it doesn’t scale. You can only offer this sort of lifesaving intervention to one person at a time. Often, we get stuck because we try to take our useful local magic and somehow make it for everyone. Perhaps we’ll need a different approach […]
  Seth Godin
• Shortages, momentum and the search for meaning May 7, 2021
  A general malaise is not new. Sociologists have been writing about it since the Second World War. Today, of course, the malaise isn’t simply general, it’s also specific. There’s too much pain and disconnection and uncertainty in the world. And yet, there are technological marvels, new opportunities and many people who have enough resources to […]
  Seth Godin
• The benefit of the doubt May 6, 2021
  Rarely talked about, and the heart of marketing and more than that, of culture. We can’t possibly know precisely what’s inside the book or the box or the bottle before we buy it for the first time. We take meds or go to the movies in anticipation of an outcome, and we give the producer […]
  Seth Godin
• The weather problem May 5, 2021
  Meteorologists on TV spend most of their time talking about how the weather is right now, right outside. And progress for TV weather often looks like more accurate reporting of the current precipitation, temperature and windspeed, along with nicer graphics. That’s not the same as actually predicting what the weather will be tomorrow. We can […]
  Seth Godin
• “But how will you know?” May 4, 2021
  It pays to know what something is for. It helps us figure out how to do it better, how to allocate resources and how to know when we’re done. Much of what we build or invest in is complicated. It serves multiple purposes, has to please many constituents and has competing priorities. So the question: […]
  Seth Godin
• An alternative to hustle May 3, 2021
  No one wants to be hustled. To be pitched and pushed and most of all, pressured into buying something. Hustle culture has been around for a long time, but the internet–and new forms of it in particular–seems to amplify the feeling. Three elements of hustle stand out for me: The reality of what’s on offer […]
  Seth Godin
• When it doesn’t work out May 2, 2021
  Possibility has a flipside. We need possibility to do our best work. To believe that it might work. To understand that if we do our best work and bring our full selves to the project, we have a shot at achieving our goal. Hope is fuel. Perhaps we’ll make the sale, be admitted, create a […]
  Seth Godin
• Compared to what? May 1, 2021
  Organized sports, particularly for school-age kids, present a real challenge. The results are easily measured and are on just one axis. Points scored. Winning vs. losing. If we teach a child to identify with the outcomes in this way, we might create arrogance. If you win, after all, you must be better than the others. […]
  Seth Godin
• Confusing identity with strategy April 30, 2021
  Who we are isn’t the same thing as what we do. But sometimes, what we do can change who we are. Our identity describes the person we see in the mirror, the groups we identify with, the version of ourselves (and reality) that we come back to over and over. “I’m not a writer,” or […]
  Seth Godin
• Uncountable April 29, 2021
  A mass noun is one that doesn’t take an S when we have more. “Butter” and “Information” are both uncountable in use, because when we only have only one unit of butter (or information) we use the same word as if we have four or six units. Butter is butter. Uncountable words are understandably difficult […]
  Seth Godin