Global Profit Center

Seth Godin’s Blog

• But what does “this” do? February 17, 2020
  If you hand an electronics engineer an amplifier, she can take it apart and tell you what it is capable of doing, without reading the manual or seeing an ad for it. If you show a civil engineer the plans for a bridge, he can figure out how heavy a truck could drive over it, […]
  Seth Godin
• Painting fakes and singing covers February 16, 2020
  When a pop band goes on the road to promote a hit record, they’re almost certainly re-singing a version of their work that matches what the fan expects to hear, not the daring, original work that they actually might feel like playing that night. And when, twenty years later, they go on a reunion tour, […]
  Seth Godin
• Toward perfect February 15, 2020
  Draw a perfect circle. Use a compass or a plotter. Now, zoom in. If you zoom in close enough, you’ll discover that it’s not a perfect circle at all. In fact, anything we create, at close enough magnification, isn’t perfect. It’s foolish to wait until you’ve made something that’s perfect, because you never will. The […]
  Seth Godin
• You can’t say you can’t play February 14, 2020
  Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule. It means that if another kid comes along, you need to include them in your game. That’s it. It changes everything. It puts an emphasis on connection, not exclusivity. It changes the dynamics of belonging. It weaves together a […]
  Seth Godin
• How we do things around here February 13, 2020
  When you’re beginning a new engagement, a new job, a new partnership, it might be worth agreeing on a list in advance. You don’t have to include all of these, and you don’t have to agree with them (because you can always take the other side) but here are some to start with: We always […]
  Seth Godin
• Borrowed time February 12, 2020
  All of us are on borrowed time. There are no refunds and there are no guarantees. At some point, the only time you’ll have to worry about is the time you’ve wasted.   Coming soon: The Podcast Fellowship is coming back. It’s helped more than a thousand people find a voice. Sign up here for […]
  Seth Godin
• The bad client/clueless boss trap February 11, 2020
  “I’m doing this meaningless/damaging/banal work because that’s what the client wants.” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get teens hooked on smoking. The teacher who blames the curriculum for the boring classroom experience because […]
  Seth Godin
• Unaided awareness February 10, 2020
  Name a brand of sneaker. Name a flavor of ice cream. Name a dead rock star. If you came up with answers like Nike, Chocolate or Prince, you’re not alone. This is unaided awareness, the ability to name a member of a category without having to choose from a list. It’s tempting to want to […]
  Seth Godin
• Information wants to be free* February 9, 2020
  *No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is […]
  Seth Godin
• The imbalance between media and advertisers February 8, 2020
  For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker.  There weren’t many good places to run ads, so the media companies […]
  Seth Godin