Global Profit Center

Seth Godin’s Blog

• The pinging January 24, 2021
  A friend left her phone near me. Over the next half hour, it pinged and chirped. I felt myself getting anxious and a little antsy… These were not pings for me, not on my phone. They weren’t sounds that my phone even makes. It doesn’t matter. The training has been going on for years. We’re […]
  Seth Godin
• Your big idea January 23, 2021
  It’s probably not completely original. It’s probably not breathtaking in scope. It’s probably not immediately popular. But… it’s definitely worth pursuing, consistently and persistently for years and years. If you care. If it’s generous and helpful and worth the journey. All the big ideas that made a difference follow this pattern.
  Seth Godin
• Each one leads to more January 22, 2021
  We can choose to commit to a recursive and infinite path that elegantly creates more of the same. We can choose possibility. We can choose connection. We can choose optimism. We can choose justice. We can choose kindness. We can choose resilience. And we can decide to take responsibility. Each leads to more of the […]
  Seth Godin
• The trap of busy January 21, 2021
  Everyone who wants to be busy is busy. But not everyone is productive. Busy is simply a series of choices about how to spend the next minute. Productive requires skill, persistence and good judgment. Productive means that you have created something of value. Perhaps your self-created busy-ness is causing you to be less productive.
  Seth Godin
• Tolerance January 20, 2021
  It means two things: In high-quality manufacturing, producing to tolerance means that all the parts are as identical as possible. Getting the tolerances precise permits cars to be made more reliably, and for production to run more effectively. In human beings, tolerance creates resilience. Tolerance of different abilities and preferences makes it easy to work […]
  Seth Godin
• Arguments and outcomes January 19, 2021
  The purpose of marketing is to cause change. If we’re trying to build a movement, raise money for a non-profit, sell a product, change lifestyles, build community–these are all marketing activities that exist to change the way people act. The project usually begins with clarity. The cause is just, the harm is real, the product […]
  Seth Godin
• Three types of kindness January 18, 2021
  There is the kindness of ‘please’ and ‘thank you.’ And the kindness of “I was wrong, I’m sorry.” The small kindnesses that smooth our interactions and help other people feel as though you’re aware of them. These don’t cost us much, in fact, in most settings, engaging with kindness is an essential part of connection, […]
  Seth Godin
• Pleasing the unpleasable January 17, 2021
  There are bosses, customers and partners who will never be happy. And sometimes, despite the futility, we work to please them anyway. Because that can be a compass. It can help us do the work that will satisfy others (or ourselves). It can also be a trap, an endless treadmill of disappointment that leads nowhere […]
  Seth Godin
• Is mood a gift or a skill? January 16, 2021
  Some days, we wake up with optimism and possibility… we’re able to find more reserves, connect better and do more generous work. That might be because the outside world has handed us good news and opportunities, or it might be because the chemicals in our brain are particularly aligned… I think it’s fair to assert […]
  Seth Godin
• The difficult choice of disappointment January 15, 2021
  All forward motion disappoints someone. If you serve one audience, you’ve let another down. One focus means that something else got ignored. If you create something scarce, someone won’t get their hands on it. The very act of creation means that it won’t be the ideal solution for everyone. On the other hand, with certainty, […]
  Seth Godin